B2B Is The New B2C

Section

A new approach to business education

Founded in 2019 by professor and entrepreneur Scott Galloway, Section is on a mission to make elite business education accessible to all.

A revolutionary approach to education called for a brand with the right attitude. We created an identity that juxtaposes the traditional world of business with Section’s bold point of view on education. Vibrant elements, patterns and colours highlighting Section’s uniqueness are contrasted against a monochromatic palette traditionally used in business.

The result is a loud and pragmatic identity that boldly sets Section apart in the American learning landscape.

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Betterfly

Building an impact first brand

Betterfly is not just a digital insurance and benefits platform. It’s a brand on a mission to change the world. From the beginning they have put social purpose at the centre of everything they do, and in 2022 became the first B-Corp in Latin American to achieve unicorn status. 

We helped Betterfly build an impact-first brand that translated a complex offering into an engaging experience. This included introducing Buddy, a charming avatar who naturally integrates into the journey helping to create a strong visual connection between the Betterfly platform and visual identity.

Thanks to a vibrant brand and UX refresh, Betterfly continues to push the boundaries of the insurance and employee benefits industry by empowering individuals to live their best lives.

Demostack

Putting storytelling at the heart of SaaS

We partnered with Demostack to help them reinvent their brand and better showcase the demo-building platform that is revolutionizing the SaaS industry. By celebrating “product storytellers”, we introduced an identity that highlights the role of individuals behind each demo experience, humanizing the tech space and bringing emotion into what was an overly rational territory.

With a clever illustration system that combines real-world elements with digital items, and a vibrant colour palette, we helped bring fun and creativity back to demos.