Branding For Private Equity Growth
In the halls of many Private Equity firms, brand is now being seen as a lever for value creation. In broadening their ‘why’, companies can widen their realm of operations, building a broader platform from which to expand capabilities and build new connections with customers. Brand can also play a critical role in creating focus or a feeling of unity following a heavy period of M&A activity.
Alludo
Unifying a portfolio for growth
Christa Quarles
CMO, Alludo
In 2022, digital software company Corel engaged DesignStudio to create a new umbrella brand and new shared portfolio-level value proposition to appeal to SMBs. After a series of acquisitions there was a need to create a robust story and system based around the future of work.
Along with creating an identity and brand strategy for Alludo, we developed a new brand architecture model based around working styles. The new new model made sense of the existing offering and could also function as a robust mechanism for nesting newly acquired products over time.
See Alludo case study
Nearmap
Enabling global expansion
Aaron Root
Director of Design, Nearmap
Nearmap builds innovative imaging technology to better understand the world around us. From disaster response and humanitarian concerns to urban planning, insurance and engineering. Their worldbeating tech and experience has been adopted globally.
Following acquisition by Thoma Bravo, DesignStudio partnered with the Nearmap team to revitalise their brand, employee and digital experience.
Our two year partnership supported Nearmap’s expansion into new markets, including Europe and North America. Whilst providing a brand experience credible in support of further M&A with Nearmap as the platform.
See Nearmap case study
Stova
Consolidating businesses around a unified purpose
MeetingPlay offers innovative products and technologies to help event professionals and meeting planners around the world deliver impactful events. Driven by the event industry’s evolving business challenges, they acquired Aventri and eventcore to create a true end-to-end solution designed to give their partners the flexibility and power to deliver world-leading events.
We helped them consolidate their portfolio and unite all three businesses under a core idea and brand that would express who they are and what they stand for.
The new brand takes Stova beyond a tech platform to become a partner for the long-term, working with its clients to make every event epic.
More collections
Crafting New Chapters
Partnering with Executive Teams to bring to life a new leader's ambitions for the future.
Redefining a brand’s culture
Putting design front and centre
The Naming Game
Renaming brands that have evolved or creating new names for emerging categories.
Simplify to stand out
A new way of doing things
Championing Fans
Helping brands build and grow new fandom.
Building a brand for the people beyond the pitch
Rallying communities for esports
