Telenor

Background

Telenor is a multinational telecoms company. With operations that span Norway to Thailand, they’re one of the biggest in the world. For them, connection is a necessity. And when connection is accessible to everyone, it opens a world of possibilities. With ambitions to be number one, they needed to unify all of their markets, and evolve to become digital-first and futureproof.

Brand Expression

We created a distinctive layout system with a bespoke new typeface and iridescent 3D products. Embracing Telenor’s iconic blue and beyond, we introduced a fresh new palette and a tone of voice with something to say.

Because of the vastly different markets it operates in, Telenor needed something that could be applied to the brand as leader, challenger, or anything in between. We delivered a dynamic, impactful kit of parts that each market can dip into according to their needs.

The future is calling, and now, we're taking Telenor to the next level. By running global design drop-ins, collaborating on refreshed retail spaces, and crafting a digital UI toolkit. 

We couldn't have done this without our awesome partners. Thank you Sabine, Shadman, Nicola and the whole team at Telenor — and a special thanks to The Designers Foundry for our wonderful new font.

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