Insights

DS x UTS

James Gilmore 5/5/2020

University guest lectures have always played an important role for us at DS. In our Sydney studio, it has led to several hires and a continued involvement with D&AD New Blood.

When the opportunity came to speak to a group of Visual Communication students at University of Technology Sydney (UTS), we jumped at the chance.

Usually this would mean giving the lecture in their City Campus close to our Pyrmont Studio, but given lockdown this was one of the first in the University's online events schedule.

Whilst we've all had to adjust to different ways of working, for anyone working in the creative industries it really isn't that alien. Remote work, collaborative tools and hangouts are the norm and help us stay connected with clients all over APAC. But spare a thought for the students and grads with little to no experience in the creative industries and how they must feel graduating into this crisis.

With this in mind, George & myself jumped onto Zoom and spoke to the students about how we're working as a team and with our clients in this new paradigm.

We tried to provide a little perspective, to give a few pointers on working through challenging times and spoke about how our teams have adapted and innovated our ways of working.

Using several pieces of recent work as examples we spoke to the students about how necessity for change can come in many forms. From businesses who change their own ways of working, and need to rethink how they present themselves, like Will. How when culture changes, it creates an opportunity for organisations to stand out and stand apart, something we experienced with LEC. Or brands who strive to connect to consumers in new and unexpected ways, as we've experienced with a recent global D2C eyewear client.

After an hour of discussing the need for embracing change in your work, the opportunitities lockdown has provided us and why this might just be the best time to graduate, we drew the session to a close with a great Q&A with the group.

As always, we left the session inspired and energised by our time with the students. We're looking forward to our next session, hopefully in person,soon.

By James Gilmore 5/5/2020
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