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Midweight Strategist Design Studio

Midweight Strategist


As a strategist, you will be at the heart of the strategic output of our projects. Creating the work that underpins any project with strategic rigour, you will be relied upon for all aspects of strategy, from insight gathering to framework building.

We expect you to drive ideas, form compelling narratives and enable effective strategic solutions.

You will support senior designers and the wider team by answering briefs with strategic solutions to a very high standard.

You will flex between confidently working independently and as part of a larger strategic team, bringing enthusiasm and energy to any task or project.

Key qualities

  • A no-nonsense approach to strategy
  • Strive for clarity over complexity
  • Balance intuition and intellect
  • Curiosity and a deep interest in the world
  • A unique point of view
  • Open to new viewpoints, ideas and ways to work
  • Highly adaptable to any project, task or situation
  • Happy to get hands dirty
  • A 'get stuff done' attitude
  • Strong work ethic
  • Confident and self-motivated
  • Able to work independently and collaboratively
  • Well organized
  • Highly design literate, with an understanding of brand


Deliver the strategic elements of a project

in collaboration with the creative team.

Plan and run immersion research

(creating and facilitating strategic workshops, stakeholder interviews, etc).

Create compelling brand strategy

that the creative team can take meaningful action from (positioning, propositions, user experiences, information architecture, etc).

Hold strategic project knowledge

and unlock the potential for strategy throughout all stages of a project.

Support with new business

and proposals.

Key skills and requirements

In touch with the world

You know what’s going on in the world: what’s new, what’s old, and what’s coming next.

Good facilitator

Able to design and run workshops, enabling creative leaps and break through political impasses.

Great storyteller

Excellent presenter, writer and communicator who is able to construct a strong and persuasive argument with logic and imagination.


Able to juggle several tasks with ease and prioritise work-streams with strong organisational skill.


Able to flex and be confident working within any industry, with any type of person, anywhere in the world.

Solid toolkit

Proficient with the tools of the trade and confident going beyond, discovering new ones and developing your own.


You’ve tackled many types of strategic challenges and are always open to new ones (branding, business, information architecture, user experience, naming, etc). Most likely, you’ll have at least two years of professional experience (not necessarily in brand).

Midweight Strategist

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