Earlier this year we launched our rebrand of Scott's Cheap Flights to Going.
Our Executive Creative Director, Eric Ng, and Senior Brand Strategist and Writer, Andie Wexler, sat down with A Change Of Brand to provide insight into the project. They discuss the decision to change the name from the brand's namesake, the goals and decisions that went into the rebrand.
Visit the link below to listen:
https://www.achangeofbrand.com/episodes/going
