DesignStudio

Panasonic

Embracing everyday self-care

We all need self-care. Even simple, everyday routines like brushing your teeth or drying your hair are crucial to feeling good inside and out. Panasonic knows personal care is essential, and believe they have a role to play in helping people maintain their authentic selves.

Panasonic is globally renowned, recognised the world over for its premium TVs and cameras. Currently, perhaps, fewer people would associate it with personal care. So Panasonic approached DesignStudio with the aim of shifting their global perception.

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Brands in the personal care category tend to promote unrealistic standards, pushing unachievable appearances and using tech jargon that would confuse the best of us. All of which is off-putting to anyone looking to put valuable time into their daily routines.

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Panasonic has broken away from this impractical, unobtainable world. Instead, they’re redefining personal self-care, embracing real, everyday routines in a natural, honest way.

Stemming from Panasonic’s strategic vision, “Invested in you”, DesignStudio has built an inviting brand, brought to life through its elegant, intuitive layout system.

Calming, approachable colours and easy-to-understand iconography add warmth and clarity to every interaction. And with beautiful product renders and new lifestyle photography, we’re setting a new standard for personal care that embraces a natural, welcoming look and feel.

As the new range of products hits shelves around the world, DesignStudio is excited to continue to partner with Panasonic, looking to the future at more exciting things to come.

Amaya Albisu, Head of Marketing Communications Group

"DesignStudio have been the perfect partner, helping us bring our strategic vision to life. They understood our challenge completely and used their creative flair to ensure that we positively change the personal care category from unobtainable beauty standards to honest and relatable self care routines. With our beautiful and sophisticated brand rolling out across the world, we’re proud to have partnered with DesignStudio and are looking forward to sharing more of our work together."

None of this could have happened without our wonderful partners. So thank you Amaya, Paul, Miki and the entire team at Panasonic — and a special thanks to Daniel Rous for our stunning product renders and Rose Pilkington for the beautiful CGI.

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