Creating Character(s)

Although not relevant for every brand, we’ve created a range of characters for brands across sectors. For some, they’ve helped convey warmth and brought empathy to difficult conversations or sterile categories like healthcare. For others, they’ve helped celebrate with brand communities during moments of joy to create memorable experiences. From a practical perspective, we’ve also created characters to become helpful guides for brands, providing their consumers with valuable information and guidance.

alan

Humanising the healthcare experience

Jean-Charles Samuelian
CEO and Co-Founder, alan

alan is a French Unicorn making radical changes to health insurance by connecting users to medical professionals with their fully digital system. Operating in stark contrast to the clinical world of health insurance, alan uses empathy to develop its product and support its customers. 

To visualise this human-centred design, we created a warm, fuzzy graphic language with the alan character at its heart. Soft and friendly, our symbol is the face of alan; translating into textures, animations and illustrations across the user experience – even a custom emoji series for chat and social. It’s the hug we all need on a sick day.

TapTap

Inviting all gamers in

Working with Chinese developer XD, we built the mobile gaming community platform TapTap. Aiming to challenge the world of gaming which had become serious and inaccessible, TapTap centres on the inclusive and welcoming idea ‘Gamers In’.

The brand amplifies the unabashed optimism of ‘Gamers In’ with a lovable character mascot, Tato. They sit squarely at the front of the brand, adding personality and playfulness at every turn. We built a system of different emotions, reactions and interactions for Tato and customisation for the community to make Tato theirs.

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Nectar

Characters to cut-through the clutter

Gill Wright,
Brand and Planning Director at Nectar

Characters don’t always have to embody a mascot with human or animal features. Working with Nectar to create a new visual identity for the largest loyalty scheme in the UK, we characterised the brand’s distinctive droplet. Using motion, we morphed the droplet into a range of different shapes including splashes, tide lines and a bouncing ball. Adding a touch of cheeky personality, the droplet character provides greater cut through in the cluttered e-commerce landscape and in brand-filled supermarkets.