We have partnered with the Founders and CEOs of numerous Unicorns at various stages of their journey. Together we have created brands that have true purpose in peoples' lives, accelerating their growth for the long term.
Some of our best work has been the result of deep collaboration with executive teams, helping bring to life a new leader's ambitions for the future. In these instances, Brand is often part of a much wider transformation, galvanising employees, partners, customers and investors around a new, shared vision.
Our approach to naming mirrors that of our other strategic and creative processes. We undertake a deeply collaborative process to develop something that is bespoke to the needs of the business and the markets they operate in.
The best brands permeate culture and are built and evolve with the participation and passion of their audiences. Through our intensive, on-site immersions and ongoing fan and players panels, we create maximum participation from kick-off to launch and beyond.
Some of the most iconic brands in the world are not primarily associated with their logos, but rather with their endearing mascots. We have worked with a number of brands to create characters that embody their personality and values, and provide an opportunity to showcase their playful and relatable side.
Die-hard fans tie up their identity with their favourite brand. Central to their life, these brands are worn by enthusiastic devotees like a badge of honour, something they’re proud to be intertwined and associated with. So when these beloved brands need to evolve – due to growth or the need to create cultural relevance with a new fanbase – we approach working with them with care and consideration to ensure ardent supporters aren’t alienated.
Luxury, it used to be one tone - extravagance, rarity, high quality and glamour. It was used to show off personal wealth and success with uber polished visuals and decadent language. But as society has changed, luxury has evolved to be more than grandeur and quality, but self-confidence and comfort.
Brands which consider the full spectrum of the sensory experience create powerful connections, the sonic identity often becoming as iconic as a logo or a tagline. Believing in the strength of sound to forge more emotive bonds with audiences, we partner with creative music and sound design studios to craft sonic experiences which become core to brands.
Logos are the focal point of any identity system. A mark designed for easy recognition, signifying brands as well as individual products and services. The best transcend language, compressing meaning into a few careful strokes. But with so much to represent in a limited form, what makes a logo powerful?
For many businesses, the U.S. offers huge growth potential. From start-ups looking to shift their focus, to more established businesses looking to expand into new markets, we’ve helped a range of different brands position themselves to connect with new audiences across the United States.
While consumers often spend just seconds at the shelf before reaching for a box of cereal, business buyers often sweat weeks over purchasing decisions. In some cases, their long-standing personal relationships are at stake. In others, their reputation, and sometimes even, their potential for career advancement. See how we’ve helped businesses take new takes on traditional spaces.
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