We create brands and experiences that drive remarkable change.

Our approach

Deep collaboration has been in our spirit since day one. It takes us to the heart of your teams and your communities to uncover unique insights, inspire compelling ideas and create remarkable change for brands.

What we do

We define ambitions

Setting brand and digital strategies that mobilises teams from authentic insights.

  • Brand strategy
  • Brand architecture
  • Digital strategy
  • Employer brand strategy

When I look at this brand, I suddenly realise everything I’ve been trying to say, now we have a way to express it.”

Brian Chesky, CEO and Co-Founder

Airbnb's keychaing logo

View Airbnb

The work with DesignStudio has been one of the cornerstones of our digital strategy and customer experience transformation.”

Jack Smith, Director of Digital

British Airlines logo

View British Airways

I’m immensely proud of what we achieved together through a uniquely collaborative and fundamentally democratic process – one that involved input and investment from everyone across the company.”

Tom Weldon, CEO
Penguin Random House

We build brands

Crafting systems and stories that redefine categories.

  • Visual identity
  • Verbal identity
  • Motion identity
  • Sonic identity
  • Naming

“Looking back over the past couple of years, I’m so glad we approached DesignStudio to help us reinvigorate TUI. And it was no mean feat: refresh our rather traditional, staid image and help us step out as a ‘happy, modern and bold’ brand, fit for purpose in the 21st century.”

Christian Torres, Global Head of Creative and Brand ID

View TUI

“When I saw what you guys created, I was really blown away. It truly represents us and is so different from what others are doing.”

Will Shu, CEO and Founder of Deliveroo

View Deliveroo

“The new brand forges us together with a bold reimagining - it arms us for growth, driving reengagement with existing customers, and discovery by new travellers.”

Mario Rauter, head of Brand Development

View Eurostar

We create experiences

Designing ways to authentically connect with your audience

  • Brand launches
  • Brand campaigns
  • Brand films
  • Digital products
  • Interactive experiences
  • Environmental design

“It’s hard to put into words how awesome
it was to work with DesignStudio on this project - this brand is the result of what a meaningful collaboration looks like, and consequently helped us shape the future
of our sport.”

Joe Pecchia, Senior Brand Manager

View Riot Games Europe

“DesignStudio laid the foundation for our brand and team, but also provided us with the ammunition to take the New Taipei Kings to new heights.”

Roger Yang, Marketing Manager

View New Taipei Kings

“By taking the time to develop a genuine understanding of our business and where we wanted to go, the DesignStudio team have created a powerful new visual identity that has really moved the Nectar brand forward.”

Gill Wright, Brand & Planning Director

View Nectar

Watch Designstudio’s founder paul stafford talk to brian chesky, airbnb ceo, about the rebrand project