Your Friend in Health


Alan’s making radical changes to health insurance. Its fully digital service helps users navigate the French healthcare system and connect with medical professionals more easily.

At its core, alan’s created a system that flows around the individual, using empathy to develop its product. Feeling like a robot wasn’t right.


We helped position alan in a new category, evolving their brand narrative into ‘better living’. Subscribing to alan means being part of a community that cares about your whole experience – from making the appointment to getting your prescription.

To visualise alan’s empathy and human-centred design, we created a warm, fuzzy graphic language. It’s the hug we all need on a sick day. Soft and friendly, our symbol is the face of alan; translating into textures, animations and illustrations across the user experience – even a custom emoji series for chat and social.

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Alan now has a warm, personable identity that exudes empathy in its humblest form. To consumers, this is a brand that’s fun, human, and doesn’t take itself too seriously – a stark contrast to the clinical world of health insurance. With a positioning that’s extended alan’s values into wellbeing, we’re excited to see what they do next.

"After several months of hard work and teamwork we are really proud of the identity DesignStudio helped us create. The new alan is warm, friendly and really embodies our core values."Jean-Charles Samuelian, CEO and cofounder

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