Demostack

Background

In the past, product demos tools relied largely on screen captures and static product presentations, which made creating bespoke client demos time-consuming and inefficient.

Demostack revolutionized the space with technology that allows companies clone their entire products into fully-interactive, customizable demo environments with just a few clicks. Like magic, linear product tours were replaced by engaging product storytelling experiences.

DesignStudio collaborated with Demostack to help them evolve their brand to better serve the exploding SaaS industry. We began by asking: “What emotional benefits do we offer beyond technical features?”

Strategy

While competitors focused on technical details with dry propositions and expressions, we unearthed a desire among sales representatives for something far more genuine and poignant. Together, we crafted a new mission: "To architect the next generation of product storytelling."

One thing that unites all storytellers is the desire to not just share information, but to connect with their audiences in meaningful experiences. This philosophy was the driving force behind a brand identity that humanized the tech space, bringing emotion into what was an overly rational territory.

Brand expression

The new brand puts the storyteller first. Literal hands represent the passionate individuals behind everything, making them the hero of their own narratives. From creating, to presenting, to sealing the deal – they depict the compelling and unique human interactions behind product development and sales. It’s no longer about what a demo system is able to do, but what people are enabled to do with it.

Handy illustrations

With a clever illustration system that combines real-world elements with digital items, the brand is able to convey the effortless depth and physicality that’s afforded with Demostack.

No longer constricted to a two-dimensional, linear narrative, users can now jump around and navigate through pages as if it was a real, tangible product.

Demostack can now tell a diverse set of stories, speaking of both the functionality of their products as well as emotional benefits.

Bolstered by a tinted color palette that easily highlights moments of interaction and a logo inspired by the tactility of cursive handwriting, this charismatic visual system highlights human interactions to bring fun and creativity back to demos.

Website

We designed the website to create a dynamic and captivating user-experience. Leveraging Demostack’s unique brand personality, we broke the industry mold and positioned them as pioneers who are redefining the category.

We built an experience that truly reflects the power of Demostack’s interactive Demo Experiences over traditional Products Tours, incorporating a resource hub for people looking to learn about demos.

The website allowed Demostack to be their best use-case, showcasing not only the depth of their solutions, but also the magic that makes them special.

Impact

We created a brand that authentically reflects the company spirit – and it became a tool for the Demostack team to have fun with. Fully embracing the new identity they play, remix, and naturally expand upon an already rich library of assets.

Going beyond technical differentiators, the new brand made Demostack synonymous with captivating, effortless product storytelling. With this impactful redesign they are attracting more collaborators than ever before.