The big things in life are stressful to sort. But Scout24 changed that; making it easier to search for a house or car, and get finance to start a business. With exciting digital products, the Scout24 team had been hugely innovative internally, but their brand didn’t reflect it. It was time to bring the inside out.
Scout24 is made up of several different businesses, each with their own brand strategy. We worked in partnership with the CEO and internal teams to align on a singular proposition that would capture the forward facing culture of the business, in the brightest way possible.
This was ‘Make it happen’; empowering people to get things done through a sophisticated digital experience.
We visualised this as a digital highlighter that circles, scribbles, and draws. It guides the user through the platform, picking out essential information and making everything digestible. The app’s functions have also been stripped back, concentrating on the elements customers find most useful – such as smart search. To show off Scout24’s passion for digital, we made our brand elements work in augmented reality as fun activations.
The brand identity shows customers’ ideas brought to life in their truest form; lists and doodles. No matter how big or how silly, Scout24 is here to help everyone’s ideas become reality. A partnership with Pol Montserrat saw heartwarming illustrations of everyday dreams in today’s market.
We’ve captured the forward-facing culture of the business in the brightest way possible, highlighting what’s important to both us, and our customers. We’ve also defined a graphic style for each part of the business; visually differentiating their offerings to consumers, and giving them ‘sub-brand’ status with room to grow.