Bringing teams together
Through organic growth and strategic acquisition of multiple companies, Will has grown into a major player in HR and workforce management with a clear focus in APAC and a global reach. However, the successful growth of the group had led to a lack of clarity in the brand and its relationship with each sub company.
Working closely with the Will leadership we developed a new name for the group, and a purposeful strategic proposition - For Progress - built around a higher ambition for the services they provide.
With ‘For Progress’ as a strategic foundation, we created a flexible new brand. Inspired by cairns, beautiful markers balanced with care and skill to guide the way forward.
The brand gives Will the tools to speak to their approach - assembling the right team, products and services to help them navigate the way forward.
The tools for change
In a sector filled with sameness, we’ve equipped Will with a strategy and brand designed to unite the group with purpose. Clarified with a confident new name, a distinct visual identity and a unified digital presence.
"With the new brand, you gave us a voice and the tools to stand out and make ourselves heard in a distinct and compelling way."Matthew Chapman, Executive Director